Mobile App Development, Salesforce Headless Integration, Back end development, QA Services, Azure DevOps Services, UX Design Soriana Grocery Delivery App 1,000,000+ Total app downloads. 4.8/5 Average rating in app stores. #1 Ecommerce channel in Mexico, surpassing Rappi and Ubereats.
The Challenge
Soriana, the second-largest supermarket chain in Mexico, recognized the growing demand for online shopping and sought to establish a robust digital presence to meet customer expectations. They aimed to launch a mobile app that would allow customers to conveniently order groceries from their smartphones and receive deliveries at their doorstep. However, Soriana faced several challenges in bringing this vision to life: They needed a user-friendly mobile app with advanced features such as barcode scanning for product pricing, membership program integration, and seamless payment options. The app required integration with various financial services and banks to facilitate secure transactions and offer flexible payment methods. Soriana sought to leverage existing enterprise systems such as Salesforce and SAP for seamless backend operations and inventory management.
Solution
Develop US collaborated closely with Soriana to develop a comprehensive solution that addressed their specific requirements and delivered a seamless online shopping experience for customers. We developed native mobile apps for both Android and iOS platforms, leveraging the latest technologies and best practices in mobile app development. We integrated advanced features such as a camera system with UXcam for barcode scanning, enabling customers to scan prices from products at home for convenient shopping. We seamlessly integrated membership program functionality and collaborated with financial services and banks to enable secure transactions and offer multiple payment options. We integrated the app with Soriana's existing Salesforce and SAP systems for streamlined backend operations, inventory management, and order fulfillment.
Outcome
The Soriana Grocery Delivery App developed by Develop US has transformed the retail landscape in Mexico and exceeded expectations in several key areas: Achieved over 1 million downloads and maintained an exceptional average rating of 4.8 out of 5 in the app stores, reflecting high customer satisfaction. Surpassed leading competitors such as Rappi and Ubereats to become the #1 ecommerce channel in Mexico, generating significant revenue and market share for Soriana. Provided customers with a convenient and user-friendly shopping experience, resulting in increased customer loyalty and retention. The successful launch and widespread adoption of the Soriana Grocery Delivery App have solidified Soriana's position as a leader in online retail and established Develop US as a trusted partner for digital transformation initiatives in the retail sector.
